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John Bessant

“Innovation in the 21st century is being played out across an increasingly wide geographical stage. This book offers an excellent lens through which to explore some of these shifts and in particular helps us understand some of the strategic management

Brian Lawley

“If you are looking to transform your firm to become a truly global innovator this book is a must-read. The insights are extremely practical and useful and will help any organization looking to innovate.” Brian Lawley, CEO and Founder, 280

Sheryl Chamberlain

“In our global economy, one of the key success factors in sustaining global innovation requires organisations to provide a creative space and open environment that supports multicultural team collaboration. Karina Jensen’s book provides a framework and guideline supporting organisational goals

Joyce Osland

“A fascinating and welcome look at the merger of multicultural understanding and global innovation. Based on extensive research, this book captures the challenges and solutions for facilitating multicultural collaboration in the crucial realm of innovation.” Joyce Osland, Lucas Endowed Professor

Bryan Semkuley

 “A thoroughly researched and insightful exposé of the challenges and means to drive a successful global innovation culture, agenda and in-market success. Well done!!” Bryan Semkuley, Vice President, Global Innovation, Kimberly-Clark Professional

Vijay Govindarajan

“Based on case studies of multinationals, this book provides practical insights on driving innovation in a culturally diverse global environment. Timely book for trying times.” Vijay Govindarajan, Coxe Distinguished Professor, Tuck School of Business at Dartmouth and Marvin Bower Fellow,

Fons Trompenaars

“Karina Jensen has managed not only to give an up-to-date overview of the crucial aspects of the Innovation process, but she also has given quite some attention to the multi-cultural environment as an incubator for innovation. A must-read for those


“We enjoyed our time with Global Minds Network and learned the value of collaborative approaches, cross-cultural understanding and team leadership delivered through practical examples and a learning style that suited our group.”


“Karina’s work on international product launch and recent research in this area have provided her with great expertise in leading change, launching new initiatives, ensuring alignment and collaboration for cross-functional and cross-cultural teams in complex organizations.”